Gearing Up for Ethnography

Long form solo talk
Carol Smith

We are all low on time and resources, and our UX research must occur wherever and whenever possible. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible, and to adapt to the situation.