Bad News Bears

Short form solo talk
Jennifer Ng

Designing for the happy path is easy. But what happens when delivering bad news? Didn’t reach your daily step count? Just a momentary, low risk disappointment. Receiving genetic test results? A high stakes, paralyzing moment. Users may go through stages of acceptance including denial and sadness, but as designers, how might we support them? In this talk, Jennifer will share methods for empowering users with tools and resources to succeed in their goals when delivering unwanted communication.