Brain and Behavioral Science Research Surprises

Long form duo talk
Susan Weinschenk, Guthrie Weinschenk

In this duo talk, Susan and Guthrie will look at some of the surprising latest results from brain science and behavioral science that should or could impact the design of user experiences. For example, if habit-based decisions are made in one part of the brain and value-based decisions made in another, and they can't both be active at the same time, what is the impact on design? If peripheral vision actually controls where we look with central vision, what does that tell us about design?